incurred advertising expense on account?? QUICK!?

Assets- no effect or decrease

Liability- Increase or decrease

Stockholders' E- decrease or no effect

THANKS

4 Answers

  • The journal entry would be:

    Dr Advertising Expense xxxxx

    Cr Accounts Payable xxxxx

    Assets- no effect

    Liability- Increase

    Stockholders' E- decrease

  • Advertising Expense

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    RE:

    incurred advertising expense on account?? QUICK!?

    Assets- no effect or decrease

    Liability- Increase or decrease

    Stockholders' E- decrease or no effect

    THANKS

  • The advertisᴇмᴇɴt appeared in the same month as the prepayment. It's on the same balance sheet, so it would not be considered a pre-payment. When an item cannot be shown on the same page, it would be considered a prepayment for the service, ie payment for the ad in Feb for an ad running in Mar.

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