Which of the following is a difference between the marketing
concept and the selling concept? The marketing concept focuses on
customer needs, whereas the selling concept focuses on existing
products. The marketing concept is product-centered, whereas the
selling concept is production-centered. The marketing concept
focuses on customer conquest, whereas the selling concept focuses
on targeting the right customers. The marketing concept takes an
inside-out perspective, whereas the selling concept takes an
outside-in perspective. The marketing concept focuses on short-term
sales, whereas the selling concept strives to build long-term
customer relationships.
Answer
The correct option is-
A) The marketing concept focuses on customer needs,
whereas the selling concept focuses on existing
products.
The selling focuses on products and converting them into cash
while the selling is part of marketing. Marketing is an umbrella
term.